Today, WSJ ran a very good article on dilemma that tech startups face when they dream big (aka Google) but end up OK (with stable cash flows).
The case here is a company called Odeo, which does podcasting service. The start up ended up OK, making breakeven cash flows with ad money (and thanks to decreasing costs of running a web service compan) but because the founder took VC money, he is forced to search for strategies which would make a home run. The founder previously sold Blogger to Google so, he has enough money to pay off the VCs and keep the company as it was. But if you are not that guy, you would be forced to either hit big or die, not run with decent cash flows.
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